So how’s your holiday shopping going? No, I’m not talking about getting gifts for all your nieces and nephews, I’m talking about your holiday marketing efforts! Things look pretty good on my end – there really is an big uptick in online shopping so far this year. But what about Black Friday vs Cyber Monday?
Black Friday at Amazon:
Cyber Monday at Amazon:
That isn’t an apples/apples comparison, as a decent percentage of my Amazon sales are through PPC. But I still didn’t realize the disparity. What about traffic?
Black Friday Traffic:
Cyber Monday Traffic:
Well that’s interesting, and unexpected. Cyber Monday traffic was about 25% higher, but sales were about 40% lower. I wonder what that’s about – I’ll have to do some more research on that. I could come up with some theory about on Black Friday people were ready to buy, and the deals were Black Friday only deals, so people didn’t shop around as much… But I don’t know.
What did you see on Black Friday and Cyber Monday? The same thing?